Selling 101 for technical founders
I’m a developer and a tech founder. I’ve had a strong interest in business since my teenage years. I like to read about sales and business in general.
I’d like to introduce the good type of selling to my technical peers, because there are unhelpful stereotypes and misconceptions about selling.
We technical people like to believe that a product sells because it’s good. We like to believe it because we put a lot of effort into building the product, and it’s natural to think that people get rewarded for their effort.
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